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Ahrefs vs Semrush vs Moz: what each costs
Across 6 like-for-like jobs (ties count for each), Ahrefs is cheapest in 4, Moz in 2 and Semrush in 0. Cheapest plans, lowest first: Ahrefs Starter at $29 (no tracked keywords), Moz Starter at $49 (no tracked keywords) and Semrush SEO at $139.
Three plan ladders, step by step
All 12 monthly plans of the three, cheapest first, with what one tracked keyword and one AI prompt cost on each step.
| Plan | A month | Keywords | Per keyword | AI prompts | Per prompt |
|---|---|---|---|---|---|
| Ahrefs Starter | $29 | – | – | – | – |
| Moz Pro Starter | $49 | – | – | – | – |
| Moz Pro Standard | $99 | 300weekly | $0.33 | 150weekly | $0.66 |
| Ahrefs Lite | $129 | 750weekly | $0.17 | 5daily | $25.80 |
| Semrush SEO | $139 | 500daily | $0.28 | – | – |
| Moz Pro Medium | $179 | 1,500weekly | $0.12 | 300weekly | $0.60 |
| Semrush Starter | $199 | 500daily | $0.40 | 50daily | $3.98 |
| Ahrefs Standard | $249 | 2,000weekly | $0.12 | 10daily | $24.90 |
| Semrush Pro+ | $299 | 1,500daily | $0.20 | 100daily | $2.99 |
| Moz Pro Large | $299 | 3,000weekly | $0.10 | 600weekly | $0.50 |
| Ahrefs Advanced | $449 | 5,000weekly | $0.09 | 20daily | $22.45 |
| Semrush Advanced | $549 | 5,000daily | $0.11 | 200daily | $2.75 |
Lowest cost per keyword on any of the three: Ahrefs Advanced at $0.09 (weekly). Lowest per prompt: Moz Pro Large at $0.50, checked weekly.
The same job, priced on each
| Job | Ahrefs | Semrush | Moz |
|---|---|---|---|
| Cheapest plan | $29Starter | $139SEO | $49Starter |
| 300 keywords, weekly | $129Lite | $139SEO | $99Standard |
| 500 keywords, weekly | $129Lite | $139SEO | $179Medium |
| 750 keywords, weekly | $129Lite | $299Pro+ | $179Medium |
| 1 user | $129Lite | no plan | $99Standard |
| 3 users | $209Lite | no plan | $299Large |
| 25 AI prompts, daily, 3+ engines | $50Custom prompts Basic (Brand Radar) | $99Base (Semrush AI Visibility) | no plan |
Monthly prices billed monthly, in US dollars; marked is the cheaper. "No plan" means the published plans don't state enough for that job. Moz doesn't state an update frequency, so its keywords count only in the weekly rows.
Where the three differ
- Way in: Ahrefs Starter at $29 (no tracked keywords), Moz Starter at $49 (no tracked keywords) and Semrush SEO at $139.
- Rank tracking: Ahrefs updates weekly, Semrush updates daily and Moz doesn't say how often it updates.
- Lowest cost per keyword: Ahrefs $0.09 (Advanced, 5,000 weekly), Semrush $0.11 (Advanced, 5,000 daily) and Moz $0.10 (Large, 3,000 weekly) a month.
- Seats: Ahrefs 1 user on Lite, extra $40 a month; Semrush no stated seat count, extra from $45 a month; Moz 1 user on Standard, no extra-seat price.
- AI prompts: Ahrefs includes 5 from Lite ($129) and sells Brand Radar from $50, Semrush includes 50 from Starter ($199) and sells Semrush AI Visibility from $99 and Moz includes 150 from Standard ($99).
- Yearly billing: Ahrefs shows no yearly price on its page; Semrush saves 16% on SEO; Moz saves 20% on Standard.
Plans in one line each
- Ahrefs: Starter $29, Lite $129, Standard $249, Advanced $449 and Enterprise $1,499 a month; Brand Radar from $50.
- Semrush: SEO $139, Starter $199, Pro+ $299 and Advanced $549 a month; Semrush AI Visibility from $99.
- Moz Pro: Starter $49, Standard $99, Medium $179 and Large $299 a month.
Ahrefs vs Semrush vs Moz, answered
Is Ahrefs cheaper than Semrush?
On the cheapest plan: Ahrefs Starter at $29 (no tracked keywords), Moz Starter at $49 (no tracked keywords) and Semrush SEO at $139. Across the 6 jobs on this page, Ahrefs is cheapest in 4, Semrush is cheapest in 0 and Moz is cheapest in 2.
Which costs less for a team of three?
Ahrefs Lite at $209 and Moz Large at $299; Semrush doesn't say how many users a plan includes, so it can't be priced for three.
Do Ahrefs, Semrush and Moz track AI prompts?
Ahrefs includes 5 from Lite ($129) and sells Brand Radar from $50, Semrush includes 50 from Starter ($199) and sells Semrush AI Visibility from $99 and Moz includes 150 from Standard ($99).
Every figure here is quoted on the tools' own pages: Ahrefs pricing · Brand Radar pricing · Semrush pricing · Semrush AI Visibility pricing · Moz Pro pricing. Your own numbers: plan finder, cost per keyword, cost per user.
Prices read from each vendor's own pricing page on .