SEO Tool Cost

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Semrush alternatives, priced for the same job

7 of Semrush's 7 plan-sized jobs cost less elsewhere; the biggest gap is 200 AI prompts daily, 3 engines (Advanced), $549 on Semrush against $250 on Brand Radar Custom prompts Scale. Ahrefs, Moz Pro and Mangools also start below Semrush's $139 entry price.

Semrush's plans against the cheapest alternative

JobSemrushCheapest other toolA monthDifference
500 keywords, dailySemrush SEO$139Wincher Basic≈ $5561% less
500 keywords, dailySemrush Starter$199Wincher Basic≈ $5572% less
1,500 keywords, dailySemrush Pro+$299SE Ranking Core$12957% less
5,000 keywords, dailySemrush Advanced$549SE Ranking Growth$27949% less
50 AI prompts daily, 3 enginesSemrush Starter$199Peec AI Starter≈ $9552% less
100 AI prompts daily, 3 enginesSemrush Pro+$299Searchable Pro$12558% less
200 AI prompts daily, 3 enginesSemrush Advanced$549Brand Radar Custom prompts Scale$25054% less

Each job is one of Semrush's own plan sizes; the alternative is the cheapest plan on any other tool here that does at least as much, billed monthly. Prompt jobs use the plan's own engine count, or three engines where the plan doesn't state one. Highlighted rows cost less elsewhere.

Other suites, cheapest plan first

#Tool and cheapest planA monthWhat it includes
1Ahrefs Starter$29no keyword or prompt limits stated
2Moz Pro Starter$49no keyword or prompt limits stated
3Mangools Basic≈ $68200 keywords weekly, 500 prompts
4Serpstat Individual$69333 keywords daily
5SE Ranking Core$1292,000 keywords daily, 100 prompts, 5 engines, 1 user
6Sistrix Start≈ $1331 user
7Similarweb Competitive Intelligence$1991 user

Semrush's own way in: SEO at $139 a month.

Replacing Semrush

What is the cheapest alternative to Semrush?

By entry price, Ahrefs Starter at $29 a month (with no rank tracking). Job for job, see the table: 500 keywords, daily costs ≈ $55 on Wincher against $139 (SEO) and 1,500 keywords, daily costs $129 on SE Ranking against $299 (Pro+).

Is there a free alternative to Semrush?

Not without limits. Ahrefs: Ahrefs says it never runs discounts; Ahrefs Free gives website owners limited Site Explorer and Site Audit access. SE Ranking: The 14-day trial includes up to 10 projects, 750 tracked keywords a day and 20 AI prompts a day.

Plans and quotes: Semrush pricing. Your own numbers: plan finder · cost per keyword · cost per user.

Prices read from each vendor's own pricing page on .