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Semrush vs Similarweb: what each costs
The cheapest way in is Semrush SEO at $139 against Similarweb Competitive Intelligence at $199, 30% less. Their published plans don't price the same job on both, so the comparison below works from what each price buys.
What each Similarweb price buys on Semrush
Similarweb's cheapest plan, Competitive Intelligence, lists SEO Intelligence as not included; its two dearer plans add SEO tools and 150 tracked AI prompts. For the same monthly budget, Semrush's biggest plan that fits:
| Similarweb plan | A month | Semrush plan that fits | Keywords, daily | AI prompts |
|---|---|---|---|---|
| Competitive Intelligence1 seat | $199 | Starter, $199 | 500 | 50 |
| Competitive Intel & SEO & AEO150 prompts, 1 seat | $399 | Pro+, $299 | 1,500 | 100 |
| Competitive Intel, SEO & AEO & Ads150 prompts, 1 seat | $649 | Advanced, $549 | 5,000 | 200 |
Each Similarweb self-serve plan comes with one user seat; billed yearly, Competitive Intelligence is $125 a month, Competitive Intel & SEO & AEO is $333 a month and Competitive Intel, SEO & AEO & Ads is $542 a month.
The same job, priced on both
| Job | Semrush | Similarweb |
|---|---|---|
| Cheapest plan | $139SEO | $199Competitive Intelligence |
Monthly prices billed monthly, in US dollars; marked is the cheaper. "No plan" means the published plans don't state enough for that job.
Where the two differ
- Way in: Semrush SEO at $139 against Similarweb Competitive Intelligence at $199, 30% less.
- Rank tracking: Semrush updates daily; Similarweb sells no tracked keywords on its self-serve plans.
- Seats: Semrush no stated seat count, extra from $45 a month; Similarweb 1 user on Competitive Intelligence, no extra-seat price.
- AI prompts: Semrush includes 50 from Starter ($199) and sells Semrush AI Visibility from $99 and Similarweb includes 150 from Competitive Intel & SEO & AEO ($399).
- Yearly billing: Semrush saves 16% on SEO; Similarweb saves 37% on Competitive Intelligence.
Plans in one line each
- Semrush: SEO $139, Starter $199, Pro+ $299 and Advanced $549 a month; Semrush AI Visibility from $99.
- Similarweb: Competitive Intelligence $199, Competitive Intel & SEO & AEO $399 and Competitive Intel, SEO & AEO & Ads $649 a month.
Semrush vs Similarweb, answered
Is Semrush cheaper than Similarweb?
On the cheapest plan: Semrush SEO at $139 against Similarweb Competitive Intelligence at $199, 30% less.
Which costs less for a team of three?
Neither states it; Semrush and Similarweb doesn't say how many users a plan includes, so it can't be priced for three.
Do Semrush and Similarweb track AI prompts?
Semrush includes 50 from Starter ($199) and sells Semrush AI Visibility from $99 and Similarweb includes 150 from Competitive Intel & SEO & AEO ($399).
Every figure here is quoted on the tools' own pages: Semrush pricing · Semrush AI Visibility pricing · Similarweb pricing. Your own numbers: plan finder, cost per keyword, cost per user.
Prices read from each vendor's own pricing page on .